Coca-Cola Ads

Two different Coca-Cola Ads- 1/30/2012

Ad 1:

http://www.google.com/imgres?q=coca-cola+ad+2012&um=1&hl=en&biw=1311&bih=507&tbm=isch&tbnid=ECUbgfN0NSbM9M:&imgrefurl=http://www.bypassfanpages.com/2010/06/this-is-the-new-coca-cola-bottle-that-will-be-introduced-in-2012/&docid=xmSMZj2mGWlvzM&imgurl=http://www.bypassfanpages.com/wp-content/uploads/2010/06/squarecokeconcept.jpg&w=450&h=473&ei=vuwmT-6NHsnFtgeYo43KDw&zoom=1&iact=rc&dur=73&sig=105482090050631312688&page=1&tbnh=153&tbnw=146&start=0&ndsp=14&ved=1t:429,r:0,s:0&tx=87&ty=64

Ad 2:

http://www.google.com/imgres?q=coca-cola+ad+2012+france&um=1&hl=en&biw=1311&bih=507&tbm=isch&tbnid=UobbYuCrgMvohM:&imgrefurl=http://stylerumor.com/2010/04/05/coco-rocha-coca-cola-light-by-karl-lagerfeld/&docid=CG9VcGjHb2hbsM&imgurl=http://stylerumor.com/wp-content/uploads/2010/04/Coco-Rocha-for-Coca-Cola-by-karl-lagerfeld.jpg&w=724&h=526&ei=GO0mT-iHJYyCtgenzZEl&zoom=1&iact=rc&dur=349&sig=105482090050631312688&page=1&tbnh=140&tbnw=193&start=0&ndsp=14&ved=1t:429,r:2,s:0&tx=119&ty=94

Ad Questions:

1. I chose to analyze two different Coca-Cola ads. The first ad is aimed towards an American audience, and the second ad to a French audience. The are both from internet advertisements ran by Coca-Cola.

2. Ad one is read and analyzed by an American audience. Ad two is read and analyzed by a French audience.

3. Ad 1: There is a Coca-Cola in a red box, hidden to the audience. The text explains that the Coca-Cola bottle is now undergoing a new design. The text describes the bottle to have a new cap, offering a more comfortable drinking position, a cruve that make the bottle easier to hold, and a stackable design that will make Coca-Cola easier to transport. On the side of the ad, there is a photo of the regular Coca-Cola, a Diet Coca-Cola, and a Coca-Cola Zero, all redesigned and in their new boxes. The cokes are put in these boxes for the ad to create suspense in people that enjoy drinking Coca-Cola. Advertisers believe that making cokes this way will be more efficient. Ad 2: This ad is a photograph of a woman enjoying a Coca-Cola Light in a glass that has been served to her by an attractive male server. She appears to look fit and well-dressed, enjoying her Coca-Cola Light. Both the man and the woman are dressed in black and white.

4. I chose these two ads because there is English on one of them and French on the other one. The ads are different because the French ad is targeting women and the American ad targets all Coca-Cola drinkers.

Arguments from Photographs and Articles

Emily Wyatt

English 102-111

January 23, 2012

Paper 3, Draft 1

Arguments from Photographs and Articles

      Chapters One and Two of Writing Arguments introduce the meaning of the word argument and how to read and explore an argument. These first two chapters include many different examples of controversial arguments. Photographs shown argue about toxic imports, toy safety, physician-assisted suicide, war, ethanol use, airplane baggage dilemma, and illegal immigration. “What will future generations condemn us for?” by Kwame Anthony Appiah discusses issues about our prison system, industrial meat production, isolating the elderly, and the environment. This article talks about the effect that these issues will have on our future generations and the future of our country in general. From Writing Arguments Chapter One, I chose to research the airplane baggage dilemma. From Appiah’s article, I further researched the isolation of elderly people.

Travelers worldwide are becoming infuriated at the incompatible baggage claim demands at international airports. People believe that checking-in a bag and depositing a bag at a kiosk is too difficult, due to the fact that airports are a very busy place. In addition to this, passengers are also very frustrated at charges that are placed on baggage. The image from Writing Arguments is of a family that has “avoided the $15 per bag charge” by packing everything into carry-on bags and wearing the rest of their clothing. This leaves them all overloaded with clothing, looking ridiculous and distracting. This image is trying to depict the lengths that passengers will go to in hopes of avoiding paying extra charges for their luggage. By creating this message, the illustrator of this image is controversially putting airlines in the spotlight. The illustrator is publicly stating that if airlines do not reduce or demolish fees, people will be forced to take action.

Appiah’s article refers to the isolation of the elderly population in our country. He claims that “nearly 2 million of America’s elderly are warehoused in nursing homes.” Studies show that depression and anxiety issues have increased in elderly people, affecting their moods, physical health, and memories. By putting this in his article, Appiah is arguing that we need to take better care of the elderly population in America. Depression, Alzheimer’s, and health rates of older people would significantly incline if they weren’t so isolated and neglected. Appiah wrote this article in hopes that he would prompt America to realize that this is an issue that needs to be resolved.

Get Smarter Response 1/18/12

Jamais Cascio and Nicholas Carr seem to have different ideas. In "Is Google Making Us Stupid?," Carr is stating his belief that the internet and other technological advances are being used in ways that are detrimental to our society. He argues that people are relying solely on the internet as their source of knowledge, instead of learning things from themselves. He claims that our society is spending so much time on social media networks and online sources that most of us find it hard to complete raw research and reading paper-back novels. Cascio, in “Get Smarter,” completely disagrees. Cascio is interested in the further development of the worldwide web and other technological resources. He believes that our society is progressing and is about to transition to a time where these industrial advances will aid us in our over-all improvement. He even ventures to say that we are about to experience situations that this technology will assist us in getting through. Cascio is entranced in the web's fast moving progression towards a higher intelligence and is looking forawrd to seeing where our society is in twenty or so years. One thing that both articles have in common is that they both agree that the web is fast-paced and is a heavy influence on our society. It is their opinions on this influence that make them differ.

I happen to agree with both of these authors. I agree with Carr when he claims that some forms of ADD are induced by our constant and ever-present addiction to multimedia. However, I also agree with Cascio when he claims that the same media is going to help us progress over the next few decades. Some statements from each of their articles make sense to me.

Introduction Paper 1/12/12

Emily Wyatt

English 102-111

January 11, 2012

Paper 1, Draft 1

My English 101 Experience

            During the fall of 2011, I was enrolled in English 101 here at the University of South Carolina. This course required me to compose four different essays. For the first assigned essay, I had to analyze a photo. I was to describe the design and why the design elements worked together to make the work a meaningful whole. I chose to analyze an image called “Car With Political Bumper Stickers.” The photograph was of a Ford pinto from the 1970’s that was plastered with bumper stickers that addressed political and social issues in the United States. In my paper, I focused on why the driver of the vehicle felt as if he or she had to express their feelings on the back of their car. I argued that the driver felt this way because there is not a proper political forum for citizens to express their political stances in our country. In essay two, I had to closely read and analyze a small section of a short story. This essay required me to focus on a few textual elements that contributed to my argument. I chose to look at two paragraphs from Annie Dillard’s “An American Childhood.” I focused on the diction, imagery, and repetition that Dillard employed in the story and argued that by using these tools, she emphasized the blamelessness of childhood. Essay assignment three found me examining a film. I was to watch Boyz N the Hood and decide which historical or cultural contexts shaped the plot of the film and illuminate my understanding of it. I looked closely at a few scenes from the movie and described how the director clearly depicted the time period in his story. The last essay, essay four, had me compare and contrast a pair of texts that were in conversation with each other. I paralleled a still image from the 1933 King Kong film and a still image from the 1976 King Kong film. I argued that relationship between these two images signified the importance of American symbols and that the images related to America’s overall state during the two different time periods.

            My greatest accomplishment in English 101 was that I received an A for the course. I was proud of the hard work I placed into developing the four essays that I wrote. My best writing experience would have to be writing the first essay in English 101. I felt as if this assignment provoked my thoughts the most. I worked hard to plan out a well-developed essay and ended up earning an A due to the fact that I worked hard. My worst writing experience was the third essay that I wrote. I had a difficult time writing the essay because I felt as if I had to summarize the entire film. This second experience affected me the most because I learned more from it. After essay two, I rewrote another draft and figured out how to not summarize as much of the film. I learned more from writing essay three.